Clothify vs. Bonfire for custom shirts and merch
Clothify drafts a clothing brand with its own store. Bonfire runs free merch campaigns, on-demand stores and fundraisers. Compare costs and selling models.
Bonfire facts checked on its own pages. Sources
Choose Clothify if
- You want a lasting brand with its own store, logo and collection.
- You need the artwork created from an idea.
Choose Bonfire if
- You want to run a limited merch drop and collect pre-orders.
- You are raising money for a cause or nonprofit.
- You want to start with no monthly cost.
Clothify and Bonfire side by side
| Topic | Clothify | Bonfire |
|---|---|---|
| What it does | Software that turns an idea into original artwork on real garments, a logo, a hosted store and launch posts to download. | Platform for selling custom shirts through limited campaigns, on-demand merch stores and fundraisers. Bonfire prints and ships to buyers. |
| Starting price | Starter: $19.99 monthly or $119.94 yearly. No free plan. New subscribers can try Studio for 7 days for $1, then $49.99 monthly or $299.94 yearly, depending on billing choice. Garments, shipping, domains, payment processing and the 3% store sales fee are separate. | Free to sell. Bonfire keeps each product’s base cost and you receive the rest as profit. Extra donations from buyers carry an 8% processing fee. |
| Best for | People starting a clothing brand who want the designs, brand, store and launch content drafted in one place. | Communities, creators and nonprofits running a merch drop or fundraiser. |
| Selling model | An always-open hosted store for your brand. | A campaign that collects pre-orders for up to 21 days, or an on-demand merch store. |
| Design | Artwork created from your brief, then edited on the garment. | A free design tool with templates, fonts and graphics, or your own upload. |
| Fundraising | Not a fundraising tool. | Fundraising features, including buyer donations. |
Prices in US dollars. Bonfire details come from the pages listed under Sources, read on November 12, 2026. Clothify prices are on the pricing page.
What Bonfire does well
- Selling through campaigns is free, and Bonfire says it covers payout transaction fees.
- A limited campaign collects pre-orders, then Bonfire prints and ships every order.
- Fundraising tools are built in for nonprofits and causes.
- The free design tool includes templates, fonts and graphics.
When Clothify fits
Use Clothify when you are building a label you plan to keep selling. You get artwork, a logo, a store that stays open and launch posts for each drop, with pieces made on demand by a production partner.
When Bonfire fits
Use Bonfire for a single shirt run for a team, event, channel or cause. A campaign has a start and an end, costs nothing to launch and pays you the difference between your price and the base cost.
Decide between a drop and a brand
- Write down whether you need one design for one moment or a collection you will add to.
- For a one-time run, estimate orders and check the profit shown in the campaign tool.
- For a brand, list the three pieces you would launch with and how you would keep selling after the first month.
Questions about Clothify and Bonfire
Is Bonfire free?
Bonfire’s help center says selling through campaigns is 100% free, checked November 2026. The base cost of each product is taken from the sale and the rest is your profit. Extra buyer donations carry an 8% processing fee.
How does a Bonfire campaign work?
Bonfire’s site says a limited edition campaign collects pre-orders for up to 21 days. When it closes, Bonfire prints and ships all orders to buyers.
Can I build a clothing brand on Bonfire?
Bonfire also offers on-demand merch stores. If you want a brand with its own store design, logo, domain and launch content, compare that with Clothify’s workspace.
Sources
Written by Clothify. Every statement about Bonfire comes from its own public pages, read on . Prices and features change, so confirm on the source before you decide. Clothify has not tested Bonfire’s products, and Bonfire is not affiliated with this page.
More comparisons
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- Group and bulk custom apparelClothify vs. Custom InkYou need a batch of the same shirt for a team, event or group.
- Print-on-demand supplierClothify vs. PrintfulYou already have designs and want to manage a print-on-demand supplier yourself.
Start your clothing brand with Clothify
Describe your idea and get your first designs, logo and store to edit.